Friday, December 4, 2009

My DNA Fragrance smells fishy

Image of the "M" fragrance that is apparently based on the DNA of Michael Jackson

A collector of strands of hair from famous people has lended some of them to the "My DNA Fragrance" company which extracts mtDNA and then uses that as a way to make mixing decisions for fragrances. They market the fragrances to individuals who can order their own unique personalized fragrance and they sell premixed fragrances based on the celebrity mtDNA.

The perfume contains no DNA or any materials from a human, but has been used in some mysterious way to determine the amounts of each component that goes into a perfume. The website claims to donate some of the proceeds to the charities of the late celebrities, but I just have to imagine they are not authorized to use the likenesses of these dead folks for their own profit. I bet they will battling it out in court with many estate lawyers in the near future.

What is your opinion? Whether the product is cool or not, does it raise some ethical issues? What does M actually smell like?

Company website:

This blog, apparently from the company describes some of the details:

1 comment:

  1. Perfume & Cologne Has Gone GREEN

    My DNA Fragrance Launches the World's First Green Perfume and Cologne Fragrance Line

    Beverly Hills, CA – June 14, 2011 ~ With agencies like the New York City Health Department enacting new rules banning employees from wearing strong perfumes to encourage healthier lifestyles, others are soon to follow suit as more and more people become earth and health conscious. My DNA Fragrance CEO, Carlton Enoch, strongly believes in the preservation of both the planet and our health and moved on the opportunity to develop the world's first and only environmentally friendly green fragrance. He launched the “Exclusive” fragrance line, perfume and colognes engineered from your DNA genetic code in 2007 and today introduces the creation of “GREEN”, an evolutionary formulation that re-engineers your favorite perfume or cologne into a health conscious miracle.

    Designer brand perfume and cologne fragrance types inspired by your favorite designers and celebrities from Carolina Herrera to Yves Saint Laurent are now free of alcohol and harmful chemicals giving consumers the power to go green when it comes to perfume and cologne. Enoch states, “Our custom fragrance process produces a uniquely green environmentally friendly fragrance with no alcohol or harsh chemicals. It's good for you! Good for the Environment!”

    The company host many of the most popular fragrance brand types including, but not limited to; Cool Water, Escada, 212, Beyonce Heat, Prada, Juicy Couture and Diesel and lots more. They will gladly add your favorite fragrances to the line up so you can enjoy your favorite scents in a Green elixir of your choice in 2 oz or 4 oz bottles. My DNA Fragrance will soon release all GREEN soaps, shampoos and other personal beauty products. All Green perfumes and colognes produced by My DNA Fragrance come in a recyclable aluminum bottle to preserve the fragrance formulation protecting it from sunlight.

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    About My DNA Fragrance

    The latest in DNA science presents an exciting opportunity for the fragrance world: the “My DNA Exclusive” fragrance line, with the opportunity to bottle your DNA in a bespoke fragrance from your DNA genetic code. My DNA Fragrance now introduces GREEN, Designer inspired fragrance perfume and colognes in the same green formulation. Good for you! Good for the Environment!