Image of the "M" fragrance that is apparently based on the DNA of Michael Jackson
A collector of strands of hair from famous people has lended some of them to the "My DNA Fragrance" company which extracts mtDNA and then uses that as a way to make mixing decisions for fragrances. They market the fragrances to individuals who can order their own unique personalized fragrance and they sell premixed fragrances based on the celebrity mtDNA.
The perfume contains no DNA or any materials from a human, but has been used in some mysterious way to determine the amounts of each component that goes into a perfume. The website claims to donate some of the proceeds to the charities of the late celebrities, but I just have to imagine they are not authorized to use the likenesses of these dead folks for their own profit. I bet they will battling it out in court with many estate lawyers in the near future.
What is your opinion? Whether the product is cool or not, does it raise some ethical issues? What does M actually smell like?
This blog, apparently from the company describes some of the details: